试论以全民健身为特色的体育产业

A discussion on sports industry characterized by nationwide fitness program

结合我国现阶段经济发展水平和体育产业自身发展的需求 ,提出以全民健身为特色的体育产业发展模式应该成为我国体育产业发展的“纲” ,并进一步阐述发展以全民健身为特色的体育产业的优势条件。

This paper studies the present development of economy and requirements of the development of sports industry of China and suggests that the developing model of sports industry characterized by nationwide fitness program should be the focal point.It also expounds the advantages of developing sports industry characterized by nationwide fitness program.