21世纪企业的生存与竞争模式——虚拟运作

The Subsistence and Competition Model of the Enterprises in the 21th Century——Virtual Operation

虚拟运作是一种通过对企业内部资源和外部资源的整合 ,使企业在短期内迅速形成竞争优势 ,并对市场机遇做出快速反应的有效的组织管理模式。虚拟运作的基本类型有四种 ,包括人员虚拟、功能虚拟、组织虚拟和地域虚拟。虚拟运作的实现形式主要有虚拟生产、虚拟营销、虚拟开发和虚拟企业。

virtual operation is a kind of effective organization management model to enable enterprises to form competition superiority quickly in a short time and react quickly to market opportunity through the integration of the interior resource and the exterior resource of enterprise.There are four kind of basic types of virtual operation such as the virtual personnel,virtnal function,virtual organization and vrtual region.The practice forms of virtual operation are mainly the virtual production,the virtual marketing,the virtual development and the virtual business.