摘要
SWOT分析表明湄江风景区优势与劣势并存,机遇和威胁同在,因此,合理定位,采取正确的营销策略,调整旅游市场开发方向,改善景区的基础设施以及保护旅游环境等是湄江风景区可持续发展的对策。
Based on SWOT analysis method, Meijiang Scenic Spot comprehensively has its strengths and weaknesses, the opportunities and threats. Therefore,reasonable emplacement, adopting right marketing strategies, adjusting direction of tourist market exploitation, improving infrastruction of scenic spot and protecting environment of scenic spot etc are the strategies of the Meijiang Scenic Sport's sustainable development.
出处
《湖南人文科技学院学报》
2004年第4期30-33,共4页
Journal of Hunan University of Humanities,Science and Technology
