我国中小型船厂发展的差异化战略

A development differentiation strategy of the medium and small size shipyards in China

中小型船厂是我国船舶工业结构中不可缺少的组成部分。在现实生活中 ,中小型船厂表现出强大的生命力和发展后劲 ,但其发展也是十分艰辛。其原因在于中小型船厂同质化现象严重 ,造成了企业的无个性。因此 ,中小型船厂要飞跃发展 。

The medium and small size shipyards are the indispensable part in whole China shipbuilding industry. Actually, they shows very powerful vitality and potential capability of development, however, their development is very difficult. The cause lies in that medium and small size shipyards have the same character rather than their own individuality. So, they must implement a strategy of differentiation in order to quickly develop themselves.