媒介素养教育的大众化与实现途径

The Popularization and Implementation Way of Medium Accomplishments Education

媒介素养教育的大众化问题是媒介素养教育的核心问题。它的提出具有深刻的社会背景、现实依据和理论意义,既顺应了学习型社会的总体要求,也是转变新闻传播教育观念的一个实际行动。通过探讨媒介素养教育大众化的内涵与核心主旨,分析其实施的特点与难点,从而提出它的实现途径。可以确认媒介素养教育的大众化作为一个更加细化的传播学理论分支与传播教育新思路,在建构学习型社会过程中,媒介素养教育只有实现大众化教育才有更实际的意义,惟有转变教育理念、走出象牙之塔,才可能实现最终由全体媒介接触者共同受益的教育目标。

The popularization is the core problem of medium accomplishments education. Its presentation is of profound social background, immediate foundation and theoretical significance. This article presents its implementation way by probing the connotation and key purport of the popularization of medium accomplishments education and analyzing its feature and difficulty during implementing. In the process of building learning society, only achieving the popularization can medium accomplishments education be of more practical significance, only changing the idea of education and walking out of the ivory tower can the education goal of all medium contactor being benefited become true.