浅谈“顾客满意”战略的实施

A Brief Talking about Carrying out Strategy of Customers Satification

维持和提高“顾客满意”是企业生存和发展的根本所在。本文主针对目前企业对“顾客满意”的偏解,阐述了顾客满意的深刻涵义以及如何促使顾客满意,把“顾客满意”作为一个战略问题加以论述。

It is essential to maintain and enhance“Customers' Satisfaction”for the existence and development of an enterprise.This article,mainly aimed at the misunderstanding of “Customers' Satisfaction”in enterprises for the time being,expounds the essence of“Customers' Satisfaction”and how to satisfy customers,and states it as a strategy.