橄榄油市场分析及竞争战略

Analysis and competitive strategy of olive oil market

我国进口橄榄油连年迅猛递增,2003年中国橄榄油的月平均进口量比2002年增加46%,其中初榨橄榄油的增长幅度最大,相比前一年递增141%。随着橄榄油日益受到消费者的关注,市场规模逐渐扩大,各品牌之间的竞争也是日趋激烈。

The import of olive oil by china has increased rapidly for years. In 2003, the average import volume of olive oil by China per month increased by 46% compared with 2002, in which the preliminary pressed olive oil grew fastest, increasing 141% compared with previous year. The competition among various brands is increasingly fierce with the olive oil more popular by the consumers and the enlargement of the market size.