北京四环制药厂的企业形象宣传

Image propaganda of Beijing Four-Ring Pharmaceutical Factory

企业形象在现代企业经营活动中正发挥着日益重要的作用。良好的企业形象是企业的一笔宝贵财富。北京四环制药厂建厂两年来的经营实践已经为设计、策划企业形象提供了基础,应当抓住时机以新闻宣传为主、产品营销广告为辅两种手段相结合进行企业形象宣传,并且逐渐完善与丰富其内容,以期在公众当中逐步树立起北京四环制药厂良好的企业形象,扩大企业影响、提高产品可信度与竞争力,促进企业发展。

Image of enterprise is playing a more and more important role in the management of a modern en- terprise. A fine enterprise image is a very precious wealth of an enterprise. The Beijing Four-Ring Pharmaceutical Factory founded two years ago has a solid material base for planning and designing her image. News propaganda associated with advertisements of the product for sale may give publicity to the enterprise image. By enriching the content of propaganda day by day, a fine image of Beijing Four-Ring Pharmaceutical Factory is being gradually established. In this way, the factory exerts a greater influence, improves the credit and competitive capacity of the products. Thus the development of enterpise is accelerated.