果汁营销新思路

Forestall in Fruit Juice Market

作为一种天然、低糖的新型健康饮料，果汁饮料正被越来越多的消费者所接受。但在发展中有三个瓶颈：行业不规范，尚未形成统一的生产标准；价格不符合大众消费要求；品种、口味、包装单一。

Now that China has joined the WTO, competition will also be keener on the market for fruit juices. To further improve its market position and keep up with the trend towards modem drinks packaging, some enterprises have set up new PET packaging lines at three production locations. DEG financed the company's adoption of the PET filling technology with a long-term loan. Financing competitive processors in the food sector is a DEG priority in developing and transition countries.