冰花向着市场开

Reform for Ice Cream Market

近日从全国冷冻饮品年会上获悉，2004年全国冰淇淋行业总的形势是：冰淇淋消费已从防暑降温型朝着休闲享受型发展，兼并、重组、优胜劣态进程加快，销售旺季提前到来，竞争激烈。2004年发展的特点可以用两句话概括：一是全行业已呈现快速发展的局面；二是行业内组织结构大规模调整、企业并购、整合重组方兴未艾。

In Chinese competitive ice cream market, some giant brands are seeking to expand in the domestic high-end ice cream market. For example, Nestle are doing everything to create a new image for Nestle-brand ice cream, investment in ice cream this year will grow five to six times and it has updated about 90 per cent of its traditional products, which Chinese consumers prefer to. The high-end ice cream market will remain the focus of attention in the coming years. Living in this tiny profit times, the key to success is good brand reputation instead of low prices.