摘要
采用问卷调查、个别访谈、文献资料、数理统计等研究方法,对南京市电脑型体育彩票市场消费者的基本构成、消费行为、消费动机、获取彩票信息的渠道、体育彩票的可替代性、对体育彩票发行与销售等进行了较为详尽的研究与分析,在此基础上,提出有关对策和建议。
Using the methods of questionnaire, personal visiting, documentation and mathematical statistics the article researches and logically analyzes some elements in the computerized sports lottery, which are the basic construction of consumers, the way and motivation of their consumption, the approaches to obtain lottery information, as well as probes into the replace ability, the issue and the sale of sports lottery in details. Therefore, it supplies some related strategies and suggestions.
出处
《西安体育学院学报》
北大核心
2004年第6期12-15,23,共5页
Journal of Xi'an Physical Education University
基金
2001年江苏省体育局课题(批准立项号:TY1301)
