从语言学的角度谈品牌各称及其效应

On Brand Name and Its Effect from Linguistic Point

商品名称是传达商品信息、感染消费者的最直接途径,为商品促销带来不可小觑的效应。因此,有必要从语言学 的角度,运用词汇学中的选词原则和造词原则、语用学中的词义和语境的关系以及语音学中的音律和节奏等,结合美 学、修辞学、心理学等理论对品牌名称及其效应进行分析。

Brand name is the direct way to transmit the infoimation of commodities and to impress consumers. It brings about considerable effect on the market. This paper aims at analyzing the relationship between brand name and its effect from the aspect of linguistics by using the principles of choosing and creating words in lexicology, the relations between meaning and context in pragmaties, and the sounds and the rhythmus in phonetics with aesthetics, rhetoric and psychology.