谈旅游纪念品的文化设计

On the Culture Designing in the Design of the Tourist Souvenirs

我国旅游纪念品的开发设计往往落后于旅游产业的发展。从产品的立意、形态、材质、色彩、工艺等方面着手开 发、设计有地方特色、文化与艺术内涵较高的旅游纪念品,是繁荣和发展旅游商品市场,提高旅游纪念品品位的根本 出路。

The development of the tourisl souvenirs in China tends to fall behind the development of the tourist trade. To design tourist souvenirs which have a higher cultural and artistic connotation as well as the local charac-teristics from the angle of conception , shape , material, color and technique is the only way to make the mar礴t of the tourist products prosperous and raise their extra value.