摘要
广告语言要具备高度的概括力、强烈的形象色彩和极强的穿透力，才能凸显广告的感染力和渗透性，使广告收到良好的传播效果。
Advertisers must try to make their words used in advertising have an arresting and penetrating power so as to make their targeted product prominent.
出处
《彭城职业大学学报》
2003年第6期64-66,共3页
Journal of Pengcheng Vocational University
