摘要
通过问卷调查,运用层次分析法原理,探究了中国大陆旅游者对不同旅游安全因素的相对重要性的认识.同时介绍了有关计算机分析软件在 AHP 数据分析中的运用.
Based on questionnaire, this study employs AHP to evaluate the important various safety factors that are perceived by Mainland Chinese tourists. The paper also introduces an implementation of “Expert-Choice 2000”software to deal with AHP. The outcomes of the research may be helpful to establish tourist safety assessment system and adjust tourism strategies.
出处
《浙江万里学院学报》
2004年第5期49-52,共4页
Journal of Zhejiang Wanli University
