中小企业商务网站建设过程探析

Discussion on Building Commercial Websites at Small and Medium Enterprises

研究了在网络信息的普及化及电子商务迅速发展的形势下,中小企业网站建设的必要性和可行性,探讨了它对企业信息化建设的积极效应,分析了企业网站建设发展趋势及其与传统营销相比的优势所在。为使企业更好地适应电子商务的发展,讨论了应如何帮助企业建立自己的商务网站,如何通过网站推广来开启电子商务之门,使之成为新时代的先锋者。

The writers discuss the necessity and feasibility for small and medium-sized enterprises to set up their own websites under the popularization of the network and rapid e-commerce development. Compared with traditional marketing, they probe into the advantages and positive effects of websites to enterprises and the present the developing trends of constructing websites.