基于电子商务环境下的经销商应对策略

Agent Reply Strategy Based on E-commerce Environment

本文主要研究在电子商务、大型零售业等新的营销模式下,传统的经销商如何采取积极的应对策略体现其在供应链中应有的流通价值。文章通过对经销商目前所面临的威胁与挑战的分析,为经销商提出了实施自身品牌形象、进行细分化市场经营等策略的建议。希望可以通过全新的观念为经销商找到出路,帮助经销商清醒地认识当前激烈的市场竞争环境,及其在新的营销模式下采取有效的升级与转型策略。

This thesis researches on how traditional agents take active strategies to show their value in SC facing new marketing modes such as e-commerce, big-scale retail enterprises etc. The article analyzes the threats and challenges that agents are confronting at present. And then it suggests that agents should build itself brand, differentiating market etc. It also helps agents know the present furious market environment soberly and take effective update and transformation strategy under new marketing mode.