期刊文献+

利用数据挖掘技术建立商业银行客户满意度模型 被引量:2

Setting up the customer satisfaction model utilizing the data mining for commercial bank
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作者 陆雯
出处 《中国金融电脑》 2004年第11期77-79,共3页 Financial Computer of China
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同被引文献31

  • 1马腾.商业银行信用卡业务经营战略研究[J].金融研究,2004(12):45-52. 被引量:5
  • 2宋雪枫,杨朝军.商业银行顾客满意度诊断系统研究[J].金融研究,2006(2):146-151. 被引量:9
  • 3张宗益,邹睿,李军锋.商业银行零售业务客户满意度指标的甄别[J].金融论坛,2006,11(10):36-41. 被引量:12
  • 4Devlin,J.F.,Ennew,C.T.and Mirza,M...Organizational positioning in retail financial services[J].Journal of Marketing Management,1995,Vol.ll:119-132
  • 5Roger Hallowell.The relationships of customer satisfaction,customer loyalty,and profitability:an empirical study[J].International Journal of Service Industry Management,vol.7,No.4,1999,27-42.
  • 6Philip Kotler.营销管理(第九版)[M].上海:人民出版社,1999.
  • 7Terrence Levesque,Gordon H.G.McDougall.Determinants of customer satisfaction in retail banking[J].International Journal of Bank Marketing,1996,14/7:12-20.
  • 8Ahmad Jamal,Kamal Naser.Factors influencing customer satisfaction in the retail banking sector in Pakistan[J].International Journal of Commerce & Management,2003,Vol.13,No.2:29-53.
  • 9G.Mihelis,E.Grigoroudis,Y.Siskos,Y.Politis,Y.Malandrakis,Customer satisfaction measurement in the private bank sector[J].European Journal of Operational Research,130(2001):347-360.
  • 10Taylor,S.A.,and Baker,T.L...An assessment of the relationship between service quality and customer satisfaction in the formation of customers' purchase intentions[J].Journal of Retailing,1994,70(2):163-178.

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