大型体育竞赛的商务运作和经营开发

The Commercial Operation and Management of Large-scale Sports Competitions

国际大型体育赛事的商务运作和经营开发 ,作者用国际奥委会和奥运会的经历的艰苦历程 ,充分说明 :大型体育赛事是一种极具魅力和价值的资源 ,因此必须确立经营赛事的理念。文章重点阐述了“整体谋划、有序开发、努力提高大型赛事开发的实效”的五方面主要工作 ,即“细排资源 ,列出条目”、“突出双赢 ,评估价格”。“整体谋划制定市场开发整体方案”、“精人设计回报套餐 ,认真制定开发个案”、“推向市场组织发售”。作者还根据自身工作实践过程中的体会 ,提出了在经营开发工作过程中必须把握的若干问题 ,都具有较强的指导性和针对性。

Through the retrospect of the development history of Olympic Games, the author suggested that large-scale sports competitions be held in commercial and business perspective. According to his experience accumulated in practice, some key issues concerning the commercial operation and management of large-scale sports competitions were discussed, providing directive conclusions helpful for sports cause.