对中国企业价格战的系统性分析

Analysis on the Price War in Chinese Enterprises

价格战在我国众多行业先后爆发，对我国行业经济与企业竞争都产生了深刻影响。本文首先分析了其现状与主要特征，然后从宏观经济、行业特征以及企业自身因素三个角度研究了价格战爆发的原因，并总结了其积极与消极意义。在文章的最后还就企业如何设计市场定位与竞争战略以应对价格战提出了建议。

Price war has erupted in many industries in China, and has greatly affected industry economy and enterprise competition. The article reviews the developing process and analyzes the main characters。 The article also summarizes the reasons with the aspects of macro economy, industry characters and interior factors of enterprises, appraises the positive and negative significance of it. Moreover, the corresponding suggestions of how to design market positioning and competition strategies to utilize it are put forward for reference.