高校体育赛事营销市场前景分析

Analysis of the Prospect of Sports Match Marketing in Colleges and Universities

近年来,以竞技体育为依托的体育竞赛市场已日趋成熟,然而学校体育竞赛市场化步伐滞后于时代的发展,资金的短缺限制了学校体育的发展。运用市场学观点,从观念、市场需求、高校体育赛事自身价值、合作伙伴,高校体育赛事营销具有人才优势等方面,说明高校体育赛事合理运营同样大有可为。

In recent years,the sports match market based on competitive sports has been getting more mature day by day.However,the development of sports match market in colleges and universities has fallen behind at present time due to the lack of fund.With the viewpoint of marketing,it has been shown that the prospect of college sports match marketing is promising from the aspects of concept,market demand,self-value,cooperators,talent advantages,etc.