武术散打产业化运作的思考

On the Operation of the Industrialization of Wusu Sanda

分析在体育产业化大背景下近十年的武术散打产业化运作,认为武术散打产业化运作前提条件要进入市场,适应市场的策划是产业化运作的保证,开发高附加值成了产业化运作关键。指出我国现阶段武术散打产业化运作以官方主办,社团企业承办或采用广告融资两种运作方式,并提出健全体育法规,争创武术散打品牌,凸现明星价值,进行市场调研等产业化运作理念。

After the analysis of the operation of the industrialization of wusu sanda in the background of sports industrialization in the decade, the paper views that the premise to wusu sanda's industrialization is its entrance to the market, that its guarantee is the adaptation to the market planning, and that its key is the exploitation of the additional value. Two operation ways for the industrialization of wusu sanda are pointed out in the paper; the government as the host while social communities or enterprises as the sponsor; advertisement financing. The paper also puts forth some operation ideas for the industrialization. They are the perfection of sports laws and regulations, the creation of the brand of wusu sanda, the stress of stars value and market researches.