杂志的定位与杂志的编辑

Orientation of a Magazine and Editors' Roles

本文论述了如何对杂志进行定位及杂志编辑在杂志定位中所起的作用,指出:1、编辑在杂志定位过程中要发挥重要作用;2、杂志定位必须得到读者的认可;3、杂志的定位必须与时俱进。

This paper discusses on how to fix the orientation of a magazine and how the editors function therein. It argues that: 1) editors should play an important role in orienting a magazine; 2) the orientation of a magazine has to be confirmed by its readership, and 3) the orientation should keep pace with the times.