摘要
夏新又爆巨亏,总裁李晓忠发誓要在今年年底让公司重振雄风,并开始恶补公司在技术研发上的致命短板,他能成功吗?
From great loss to the most profitable stock on Chinese A Share Market, then to great loss again. All these happen in three years. The heart of the head of the company must have been very strong and healthy. It is fortunate that Li Xiaozhong, president of Amoisonic, is young enough. Li, 39, can still be calm in such upheavals. He even boasts he would be able to revive the company by the end of the year.Li had been prepared psychologically for all these when he sat on the post as the president of Amoisonic Electronics in May, 2000, when the established appliance manufacturer was in decline and hard time.In 2002, Li made decision to enter the mobile phone manufacturing industry. By the miraculous sales of 'A8', a brand of best selling mobile phone brought from South Korea, Amoisonic Electroincs became the most profitable stock on Chinese A Share Market in a year.It is unexpected that the sales of Amoisonic mobile phones plummet in 2004, and the stunning news reveals that it has gross loss up to RMB41.6379 millions in the third quarter. Its stockprice thus has been fluctuating severely, drops by 60% to less than RMB6, after it went by 100% up to RMB16.8. It seems like a drama 'success for mobile phone, failure for mobile phone.'Li, a low-profile, casually dressed executive with few word, looks al-ways awakening. However, he is the player who wins the highest praise from the peers in the industry. What catches attention from his peers ishow he would revive the company when such miracles as A8seem impossible.
