论浙西生态旅游线构建

Contruction of eco-tourism routes in western Zhejiang Province

通过对浙西地区旅游资源、地理位置与市场分析 ,提出构建浙西生态旅游线的必要性。在构建过程中 ,采用三大战略 :空间战略立足品牌景点 ,联络周边旅游线 ,发展资源丰富地段 ;形象战略利用品牌效应 ,宣传旅游形象 ,立足资源特色 ,提出恰当的旅游形象口号 ;产品战略以地方特色为前提 ,树立产品风格 ,开发各类旅游产品。

Through analysis of tourism resources,geographical position and market,and the necessity to construct some eco-tourism routes in western Zhejiang Province was put forward.Three strategies should be adopted during the construction process,which includes space,image and product.The space strategy,based on the brand beauty spot,ought to develop the location whose tourism resources are rich and get in touch with the adjacent traveling route.In the image strategy, an appropriate slogan and propagate was put forward.As for the product strategy,unique traveling products could be developed based on the local characteristics.