论标志设计的民族性

On National Nature of the Mark Design

标志是一种象征艺术,标志设计具有时代性,随着世界经济全球化的加剧,国际特征、发达国家的特征越来越明显。但是,真正有影响力的标志是具有民族性的设计。民族性是指一个国家或民族在长期的生活实践中形成的特有的人格特质及生活方式。中国传统的文化艺术有许多是值得我们借鉴的,在强调民族性、地域性时,要用国际间通用的符号语言进行设计。

The mark is a kind of symbolic art,the mark design has time nature,with the intensification of economic worldlization,the international feature and the feature of developed countries have become more and more obvious.But the influential mark is the design with national nature.National nature means personality characteristics and life style which a nation has formed during the long life practice.Traditional culture art of China deserves to be used for reference,while emphasizing national nature and regional nature,we should design the marks using international symbolic languages.