对21世纪我国高校体育竞赛推广营销化的思考

Study of the Competitive Sports Marketing In the Institutions of Higher Learning In 21 Century

运用文献综述法探讨了我国高校体育竞赛推广营销化理论中的几个问题,包括高校体育竞赛推广营销化的概念和特征、高校体育竞赛推广营销管理过程。并就社会营销环境分析,社会营销组合方案设计等营销管理活动进行了探讨。

The author studies the conception, feature and the management of doing the competitive sport in the institutions of higher learning, analyses the social environment and put forward the idea and project of sport marketing in the society.