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出精品、创市场是城市电视台发展的出路

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摘要 面对拥有广泛、灵活销售网络的报刊,越来越多的卫星频道电视媒介和跨越地域界限的第四媒体,城市电视台猛然觉得属于自己的空间似乎越来越狭小了.观众对电视节目越来越挑剔,广告客户对制作要求越来越高,广告价格却斤斤计较.记者失去了往日迎来送往的待遇,电视台遭遇了前所未有的危机,人员日趋冗杂,广告下滑,运转沉重,有的台甚至生存也有危险.
机构地区 荆州电视台
出处 《中国广播电视学刊》 CSSCI 北大核心 2002年第10期66-66,共1页 China Radio & TV Academic Journal
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