可持续发展思想的演变与绿色营销

The Evolution of the Thought of Sustainable Development and Green Marketing

随着各国经济的发展 ,一些商家受短期利益和局部利益的驱使 ,不惜以破坏生态环境而追逐经济效益 ,损害了子孙后代和社会整体的利益。于是从关注人类共同的命运的综合角度 ,在世界范围内提出了可持续发展的概念。反映在营销领域 ,重视生态环境的绿色营销越来越引起人们的重视 ,并成为营销领域的一个新主题。

With various countries' economic development , driven by the short-term benefit and local benefit , some merchants and stores pursue the economic profits at the expense of damaging the ecological environment . As a result it destroyed the benefit of the offspring and the whole society. From the angle of caring the human beings' common fate , the concept of sustainable development is put forward all over the world. In the field of marketing , green marketing, which think highly of the ecological environment is being concerned greatly day by day and has become a new subject in marketing.