从点优势到群优势——以沃尔玛的成功为例

From Point Advantage to Group Advantages——The Successful Way of Wal-mart

在当今超强动态环境中,任何企业都不能单纯依靠一种或几种竞争优势而持久地生存与发展,而是要企业多年的潜心经营逐渐形成强大的竞争优势群系统,其中有主导优势和支撑优势。这些优势相互促进支撑着企业长期稳定发展。世界零售业巨子沃尔玛的成功就是点优势向群优势过渡的最好例子。

Being living in super powerful dynamic environments at present,any businesses can not depend purely on one kind or some kinds competitive advantage to perpetual living and development,but operated the business many years with great concentration to shape a powerful competitive group advantage's system gradually which embrace dominant advantage and support advantage,these advantages act to benefice each other and are propping up the development of the business over a long period of time steadily.The success of the world retails trade's king Wal--mart is the best example of transition from point advantage to group advantages.