基于不同竞争战略的平衡记分卡地图

The Balanced Scorecard Strategy Map Based on Different Competitive Strategy

将不同竞争战略和平衡记分卡地图(Balanced Scorecard Strategy M ap,简称 BSC Strategy M ap)相结合,分析构成总成本领先战略和差异化战略的平衡记分卡系统四个方面及其之间因果关系,设计了两种基本竞争战略的平衡记分卡地图。

This paper links the Balanced Scorecard strategy maps with different competitive strategies and analyses the four aspects of the Balanced Scorecard system which based on overall cost leadership strategy and differentiation strategy,then according to relationships of the four aspects,designs the Balanced Scorecard strategy maps based on different competitive strategies.