企业有线电视台面临的主要问题与改革发展的思考

The Key Problem that Enterprise Cable TV Station Faces and Thinking of Reform and Development

随着我国广电体制改革和频道专业化改革的不断深入 ,企业有线电视的发展存在着一些问题。着重从企业有线电视台如何调整节目布局 ,拓宽节目收视市场和创收市场 ,创新机制体制 ,转变经营理念 ,坚持以人为本 ,加快人才队伍建设步伐 ,增强竞争力等方面进行探讨。

The enterprise cable TV station, which is an importa nt part of our country's television industry, takes an active part in the developm ent of television industry. With the development of system reform and channel's specialization of our country's broadcasting and television, the development of enterprise cable TV station faces some realistic problems in some degree. This e ssay focuses on the research how to adjust the program distribution, broaden the market of viewers and profit, deepen the reform, change on the system and the p rinciple of management, insist on making people the center, accelerate the devel opment of talented troops, strengthen competition vitality. Then it emphasises o n working hard to explore the ways of industrial management, making sure that th e enterprise cable TV exists independently and develops effectively.