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试论科技中介机构的关系营销

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摘要 运用关系营销的基本原则 ,提出科技中介机构实施关系营销的策略。
作者 林文胜
出处 《情报探索》 2004年第4期13-15,共3页 Information Research
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  • 3[3]Ellen Garbarino, Mark S Johnson: The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing(April 1999) :70~ 87.
  • 4[4]Ruth N Bolton, Katherine N Lemon.A dynamlc mode of customers' usage of services: Usage as an antecedent and Consequence of satisfaction, Journal of Marketing Research(May 1999).
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