大众文化与市场经济的双向互动

The Two-way Mutual Change of Popular Culture and Market Economy

市场经济是大众文化产生发展的现实基础,为大众文化提供了文化主体、运作方式和发展空间,离开了商品市场经济,大众文化也就没有产生的现实可能性;另一方面,市场经济发展需要大众文化放松和化解社会大众的生存压力和精神压力,给人们提供打发闲暇时间的空间和途径,为人们提供展示和发展个体主体性的新方式;同时,大众文化的发展催生了人们新的消费观念,带动了人们的消费行为,改变了人们的消费结构,形成了一系列新的文化产业,对市场经济的发展具有极大的推动或拉动作用。

Market economy is practical base of popular culture producing and developing, supplies popular culture with cultural subject, operation way and developing space, deviating from commodity market economy popular culture has no practical possibility being produced; other aspect, the development of market economy needs popular culture to relax and dissolve the pressure of existence and spirit of social masses, supplies people with space and way of whiling away the time, new way of revealing and developing subject nature of individual; meanwhile, the development of popular culture speeds the production of new consume concept of people, brings along the consume behaviour, changes the consume structure, forms a series of new cultural industry, has maximum role of pushing or pulling forward to the development of market economy.