中国竞赛表演产业的经营模式

Operational Model of Competitive Performance Industry in China

通过调查访问 ,透过市场现象 ,抽象经营模式。认为 ,国家体育总局以政策性经营方式调控产业发展 ;运动项目管理中心组织管理职业联赛和国家队的无形资产 ;项目协会所属的公司代理协会的商务 ;俱乐部经营的主要内容是企业冠名、比赛训练和市场培育 ;

In the light of the investigation and interviews, from the market phenomenon and abstract management model, the authors find that China General Bureau of Physical Cultural and Sports controls and regulates the industrial development by policies; the administrative centers of individual sports organize and administer the professional league and the intangible assets of the national teams; the companies attached to respective sports associations carry out the business on behalf of their associations; The main business of sports clubs is to name enterprises after their teams, to organize competitions, training and foster the market; and the pricing method is generally based on the market demand.