摘要
详细介绍海拉尔铁路分局服务品牌的创建过程以及“100”品牌战略和“双五”服务内容,通过以点带面、点线成面打造服务一流品牌的过程,改善了服务质量,提高了旅客及社会对铁路客运服务的满意度。
In order to meet the need of national economy and society progress, try to satisfy the requirement of western peopleon increasing railway transportation quality, and resolve the problem existing in passenger service work, Hailar Railway BranchAdministration fully implement the brand establishment stratagem through the channel of creating characteristic brand, and meetthe requirement of society and passenger through improving service.
出处
《中国铁路》
北大核心
2004年第11期43-45,共3页
China Railway