摘要
旅游购物在某种意义上可以说是旅游活动的延伸。旅游业越发达,旅游经济运行机制越完善,旅游购物在旅游收入中所占的比例越大。而发展旅游购物离不开市场调研,强调市场调研工作,有助于从旅游商品、旅游购物环境、旅游购物市场管理等方面来开发旅游购物市场。
Tourism Shopping is the Extension of the Tourism Activity in a way. With the Development of the Travel Industry and the Running System of the Tourism Economy, the Rating of the Tourism Shopping Revenue is very Large . However, Marketing Research and Studying is Important in Developing Tourism Shopping, The Article EmphasizeTourism Shopping Marketing Development Based on Tourism Commodity, Tourism Shopping Environment and the Marketing Management.
出处
《长沙大学学报》
2004年第3期44-46,共3页
Journal of Changsha University
关键词
旅游购物
市场调研
旅游商品
Tourism Shopping
Marketing Research and Study
Tourism Commodity