摘要
为了提高产品的市场竞争力,必须采取一定的方法对产品进行竞争力分析。本文提出了一种实用的、基于客户价值的产品竞争力分析方法,该方法通过产品量化的客户感知价值和客户感知成本的组合比较,确定了产品的相对竞争力。
To improve the marketing competition power of products, designers must adopt some way to analyze products during designing. The paper gives a practical analysis method of the competitive power of products, which is based on the customer value.By the comparison combined with the numerical perceptible vale and cost of customers, The relative competitive power of products can be determined.
出处
《天津科技大学学报》
CAS
2004年第4期73-75,共3页
Journal of Tianjin University of Science & Technology
关键词
客户感知价值
客户感知成本
产品竞争力分析
Customers'perceptible value
Customers'perceptible cost
Competitive power analysis of products
