代理商:亮出你的品牌来

Agents:Show Your Brand-name

前不久,美国著名的《商业周刊》杂志评选出了全球最具影响力的100个品牌。其中,可口可乐以673.9亿美元的品牌价值稳居第一。可口可乐的前任老板伍德拉夫曾夸下海口,即使可口可乐所有资产一夜之间统统烧光,单凭可口可乐4个字,就可再创一个强大的商业帝国。由此,足见品牌之重要。本刊围绕“代理商该不该建立自己的品牌”,邀请了部分代理商共同探讨这一话题。

In August 2004, Business Week being famous in the USA chose the hundred brands having a strongest impact on the globe, in which Coca-Cola brand being worth 67.39 billion won dollar the first place. Woodrufff, the company's former boss, boasted that even if the all property of Coca-Cola came to naught offhand, a strong business empire could be set up only by relying on the eight letters of Coca-Cola. Therefore, it is thus clear that how important the brand- name is to an enterprise. In this paper, whether or not the agent should build his brand-name that is the topic discussed by some exemplary agents invited. Request the mass readers to take interest in the article.