非典时期负面新闻信息传播的价值开发及正向效应

The Value Exploitation and Positive Results of Negative News Information Spread During the Days of the Anti-SARS Campaign

负面新闻信息存在着深刻的价值开发意义,即危机事件作为挫折教训的信源价值而予以恰当开发,就可以通过新闻传播驱动个人、组织或社会的发展,产生正向的效应。这种价值开发必须遵循坦诚合理传播、将危肋转化为驱动、通过挫折激荡人心的基本原则。非典时期负面新闻信息传播的正向效应淋漓尽致地体现在政治凝聚、认识、激励、警戒、平衡、审美等一系列综合效应之上,为当代中国的精神文明建设作出了不可磨灭的贡献。

Negative news information has the profound significance of value exploitation.It can be made to produce positive results by proper spread.However,in such value exploitation some basic principles need to be followed.During the difficult days of our anti-SARS campaign,the spread of negative news information brought about positive results.These positive results were manifested in political cohesion,understanding,inspiration,warning,balance and other aspects.This is an everlasting contribution to promoting spiritual civilization in contemporary China.