企业公关营销研究的价值分析

Research on the Public Relationship in Enterprise

超强竞争的时代,需要超强的谋略和战术。营销理论的发展,推动新的营销革命的到来。公关营销功能的发挥,有赖于公关营销策略在企业营销活动中的运用。杰出企业的成功范例,给企业带来的既是启迪,也是挑战。

Fierce competition requires super strategies and tactics.The development of the marketing theory has developed into a revolutionary age.The outstanding example in marketing can bring some enlightenment to the enterprise as well as some new challenges.