摘要
企业内部跨职能一体化是在竞争日趋激烈的环境下生产企业的一个重要发展趋势。实现一体化有利于降低企业经营成本 ;权衡各职能之间的交替损益关系 ;提高物流运作效率 ;提高顾客服务绩效 ,赢得差别化竞争优势。但目前我国大多数企业尚未实现物流职能一体化 ,更谈不上跨职能一体化 ,职能之间的关系仍以冲突和缺乏沟通为主要特点。为促进企业实现跨职能一体化 ,增强市场竞争力 。
Cross-functional integration is an important trend for enterprises competitive environment.It may help to reduce operation costs,make trade-offs among functions,improve logistics efficiency,enhance customer service and win differentiated competitive advantages. But in most of Chinese firms in the increasingly intensified,logistics activities are not integrated,not to mention cross-functional integration. Relations among functions still feature on conflicts and lack of communication. To promote the level of integration and improve firms'competitive ability, it is rital to take some corresponding measures.
出处
《商业研究》
北大核心
2004年第23期94-97,共4页
Commercial Research
基金
山东省交通厅课题资助
项目编号 :2 0 0 319R70。
关键词
一体化
物流
生产
营销
integration
logistics
production
marketing