论新世纪广告人的专业素质

The Professional Quality of an Advertiser in the New Century

中国加入WTO后 ,中国广告业进入了一个新的快速发展时期 ,而广告人的素质却成了影响中国广告整体水平的一大瓶颈性问题。通过对广告行业的发展趋势和广告从业人员的素质现状的探讨 。

After China's Admission to the WTO, the advertising industry in China has entered a rapidly developing period while the quality of advertisers has affected its standard in a whole. By dicussing the developing trend of the advertising industry and the present professional quality of the advertisers, the paper has pointed out the professional quality an advertiser is supposed to have in the future.