摘要
电子商务不仅是一个发展迅速的新市场 ,而且是一种替代传统商务活动的新形式 ,促进了全球商务贸易事业的迅猛发展。电子商务由于自身结构的特殊性 ,在各个应用层面都面临着严峻的伦理挑战 ,网络伦理环境成为影响电子商务快速、持续发展的关键因素。采取各种有效措施 ,借鉴发达国家先进经验 ,为我国电子商务创建公平、诚信。
E-commerce is not only a new market developing rapidly, but also a new pattern to replace traditional business.It accelevates the swift development of international commerce .However,E-commerce is faced with severe ethics challenges at different levels of its applied system because of the particularities of its own structure.The environment of Network Ethics has become the key factor affecting E-commerce's rapid and steady development.Therefore,various measures should be taken by using the experience of other developed countries for reference, combining the experience with the reality of our country to found an impartial, sincere and sound environment of Network Ethics for E-commerce.
出处
《商业研究》
北大核心
2004年第24期162-164,167,共4页
Commercial Research
关键词
电子商务
网络伦理
挑战
对策
e-commerce
network ethics
challenge
measure
