品牌营销中的品牌个性化问题

Thinking on the Brand Characteristic in Brand Marketing

围绕品牌个性,引入中外成功品牌个性塑造的实例,对塑造品牌个性的意义以及如何突出品牌个性、开发品牌个性问题进行了论证。认为只有具备鲜明个性的品牌才能不断为企业创造利润,才能不断提升品牌、企业的竞争力,塑造品牌个性也是一个品牌长远发展所必须的。

Focusing on the brand characteristic,with the examples of successful brand characteristic making,the article has a discussion on the significance of building and developing brand characteristic.The author believes that only products with unique brand characteristic can bring profits to enterprises constantly and promote the competitiveness of brands and enterprises and is essensial to the development of the brand in the long run.