基于动态客户保持的企业客户生命周期价值模型研究

Study of Customer Lifetime Value Model of Enterprises based on Dynamic Customer Retention

在客户生命周期价值模型及研究现状分析的基础上,以客户保持率为切入点,探讨了动态客户保持率的研究方法及客户生命周期价值模型的改进策略,提出了基于动态客户保持的企业客户生命周期价值扩展模型,并通过实例分析验证了研究方法的有效性。

This paper, based on the present study of customer lifetime value (CLV) model, discusses the research method of dynamic customer retention rate and the improving tactics of customer lifetime value model, and then the paper puts forward an expanded model of enterprises customer lifetime value based on dynamic customer retention and verifies its effect through an empirical study.