品牌焦虑

Hold On, It's a Brand

中国对自有国际品牌的渴望,实际上折射出提升中国经济运行质量的渴望,也是改变中国经济在世界经济利益格局所处地位的渴望。

The legend of a great brand is just as sexy and intoxicating as a fair lady, but the process itself is not so elevated as it involves something more vulgar and sophisticated. With no good genes or living conditions, success will possibly be terminated from the very beginning. Beauties in front, few can resist the temptation of creating one. But appreciating is one thing, creating is another. The feeling rendered between the two is due to differ. Actually, Chinese enterprises are very sensible and thrust less anxiety,on the brand issues. However ,the media, researchers and even some governmental sections have gradually accumulated emotional anxieties in the name of nationality. The development of Chinese brands are confronted by the imperfection of marketing environment, shortage of core technology and necessary experiences in international marketing. But the future thereof is duly brightened as Chinese industries are continually growing and establishing more and more vivid images in the due process. In the near future, no doubts will the brand economy turn to be another pillar that support the great temple of the Chinese economy.