较量 汽车电子市场

Competitionin China's AutoElectronicsMarket

面对国内汽车电子产业的滚滚财富,国外的德尔福、摩托罗拉等知名品牌闻风而至,国内的海尔、TCL等家电、IT企业也蜂拥而入,一场中外资企业的争夺战在汽车电子市场开始上演……

Electronic technology has been widely used in the auto industry, but China's auto electronics manufacturers are not mature enough to provide more electrical appliances for automobiles. Low technological levels in auto electronics have held back the development of China's auto industry. Meanwhile, many auto electronics giants, such as Alpine, Delphi, Bosch, Visteon, Denso,are eager to enter into China's markets. More than 70% market shares has been held by them, and many world famous brands, such as Pioneer, Bosch, Visteon, Sony, have dominated the whole market. However, the fast-growing auto industry has spurred China's auto electronic manufacturers to develop more rapidly by investing more into it. Auto electronics, analyst s'ay, should be integrated into the complete chain of auto industry, and only in this way can the 10-20 gap be filled. Capitalizing on home court advantage, China will surely win in this competition.