安徽舒城百丈岩旅游区开发评价及可持续发展战略

DEVELOPMENT STRATEGY AND EVALUATION ON THE EXPLOITATION OF BAIZHANGYAN RESORT IN SHUCHENG,ANHUI

从类型结构、资源价值及外围旅游资源等方面对舒城县百丈岩旅游区的旅游资源进行评价,并通过目前百丈岩旅游区旅游市场的现状分析,认为百丈岩旅游区的开发是必要的而且是可行的,据此提出了百丈岩旅游区的旅游发展定位及旅游产品开发方向,最后提出百丈岩旅游区的旅游发展战略.

This paper evaluates the tourism resources of Baizhangyan Resort in Shucheng County from the angle of type structure,resource value and peripheral tourism resources. This papee points out that exploiting Baizhangyan Resort is necessary and practicable through analyzing the present situation of the tourist market of Baizhangyan Resort. In the light of this,this paper proposes the tourism development orientation of Baizhangyan Resort and the direction of developing tourism products.Finally this paper proposes the tourism development strategy of Baizhangyan Resort.