危机状态下企业的传播对策

Enterprises' Transmit countermeasures under the crisis state

危机传播可以说是目前业界非常关注的话题。企业在面对危机的时候,应采取五大传播对策:在第一时间公开各种真实的信息;坦城面对公众;主动与媒体进行沟通;确立新闻发言人;抓住时机进行危机公关。

At present we can say that the crisis transmit is a topic which the world pays much attention to. This article discussed five big countermeasures which the enterprises should adopt while facing the crisis by analyzing the detailed cases. They are: first, make various kinds of true information public at one time; second, face the public frankly; third, communicate with the media on their own initiative; fourth, establish press spokesman; fifth, catch the opportunity to carry on the public relations of the crisis.